Large Furniture e-Commerce Business


Along my journey, I owned a brick-and-mortar furniture store. The expense of running such a business is tremendous … leasing and staffing a large retail and warehouse space, filling them with inventory, making the showroom attractive, and promoting the store. Since then, I’ve been scratching my head as to how to operate an e-commerce Furniture business.


The Challenge:

It’s easy to sell small pieces of furniture online: items like coffee tables or side chairs that can be shipped by UPS. But there are at least 2 big challenges to selling large furniture online …

  1. Consumers like to touch and feel the furniture before they buy
  2. Large pieces are shipped by LTL trucks which deliver to the CURB, not to the DOOR.

For sure there are other challenges, but solve these 2 challenges and we may be able break into a huge opportunity.

The retail furniture industry in the US is $100 billion. Of that only 11% is sold online. The furniture industry has one of the smallest online penetration rates.


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